Blogging

We undertook a case study nine years ago to determine whether infographics impacted traffic. Today, we’ll look back at that study to see whether the opinion of the tester aligns with the current position of infographic marketing. Before the data exercise in 2014, we used to be big fans of […]

Since most content starts with written words, it doesn’t matter what type of content you produce, you can benefit from knowing the secrets of professional writers. One of the biggest struggles content marketers have is producing enough content and simultaneously keeping the quality high. That’s something professional writers must work

Blogging with a purpose increases market share, consumer engagement, revenue growth, and ROI. Of course, you want to do that. Just look at this: But once they start the blog, a lot of people we know are still stuck on the fundamental question: What do we blog about? Here is

Anyone can produce content. But content without a purpose is not effective. You need to consider the goals of your content marketing strategy. Ask yourself what you want your audience to do when they consume your content. Whatever that answer is, your content needs to be engaging if you want

Are you currently writing guest posts? We see this problem all too often when we’re consulting various businesses and bloggers. They aren’t using guest posts as a lead generation strategy because they don’t see the benefits. That’s because they don’t want to waste time creating content for other websites. These bloggers

We write a ton of blog posts for our websites. Writing has become a major part of our life throughout the years. People recognize this and often ask us the same question: How do you come up with these new ideas? Truthfully, writer’s block happens to all of us. Just

Blogging is one the best ways to drive traffic to websites and engage with audiences. But those of you who have been staying up-to-date on the newest marketing trends know video content has been on the rise. In fact, recent data has demonstrated that 65.93% of total volume over the internet.

In this guide, you’ll find 12 tried-and-true templates that content writers have used successfully for years. These templates are invaluable for finding the right structure for the type of content you’re creating. Why is this important? Because when it comes to communicating your ideas, the way you organize and present